Independent artists are up 35% and have generated more than $643 million in 2018.
They represent the fastest growing segment of the industry, a global segment with real impact and influence.
The emergence of social networks, influencers and digital platforms (streaming, distribution, etc.) allows them to launch their careers quickly and easily as freelancers. Some will remain so by choice and others will prefer to try to sign with a label or record company.
Anyway, to be able to hope to sign a record label, you first have to develop and grow, you have to have a solid fan base, videos and albums.
To do so, artists need to acquire entrepreneurial skills and financial means.
In addition to our very advantageous mode of remuneration for artists, we needed to provide them with a solution that would enable them to obtain both project development skills and funds to accelerate their growth so that they would become music start-ups and not employees of the music industry.
Artys develops tools for artists and music professionals and creates a "Label as a Service" following the example of SAAS (software as a service) so that independent artists who have not (yet) signed with a record company can develop independently in order to acquire enough data that could allow them, if they wish, to integrate a professional structure (label, record company).
Our goal is absolutely not to replace labels because we are not one, but to help independent artists develop until they can reach the level expected by industry professionals.
Our mission is to train artists in music business, marketing and management while enabling them to generate revenue and raise funds through tokenization and royalty crowdfunding and to help them build a truly international network in the industry.
Labels and record companies also benefit from being present on our platform. They will be able to detect and track new talent, manage the copyrights of their artists on the blockchain, establish smart contracts quickly (digital contracts on the blockchain), tokenize all or part of their catalog to raise funds and generate cash thanks to the fans of their artists or benefit from a business model much more ethical than on other platforms.
In reality, we are responding concretely to the problems that need to be solved since October 2, 2015 and to the will of the players in the sector who signed the Memorandum of Understanding for the fair development of online music, namely the Ministry of Culture, associations/federations of independent artists, majors and digital companies (Google, Deezer, Spotify...).